Broadcasters focus on Challenge from Web

This article disscuses the issues many networks and television broadcasters face, trying to keep up with the always-developing technologies. The challenge for them is to make the content interactive and offer multimedia content, in order to keep their viewers and thier revenues. They are not sure that they can profit from this, but they have no choice but to try.
Their efforts include selling popular shows like "Lost" on the Internet. Networks are trying many things to try and grab on the advertising dollars, which have shifted from prime time TV to the Internet.
Out of these efforts, however, arise many other problems. According to this article, controlling the content and censorship of inappropriate material becomes a big issue and if caught doing this, networks will pay big fines. Networks also face the issue of how to present live content on the web and making sure it does not contain inappropriate material.
I think that television broadcasters definitely need to make content available online, in order to keep up and in order to keep their "viewership." Also, censorship should be a big issue, especially on the internet, where kids are figuring out how to get through all kinds of blocks and web filters. I think that it will definately be a challenge for the networks to control this kind of content, especially if it is presented live.