Pepsi and Facebook ?!?

Will Facebook attract big name companies?
According to this article, facebook is letting selected companies register for the service. With this extension and companies like Apple, Amazon, Microsoft, and even Pepsi and The Gap joining them, it would give facebook a much broader base that would exceed the current user base of students. I personaly don't know how much these companies will profit from this relationship, but like I said before, in today's world, they almost HAVE TO try......